YOUTH OLYMPIC GAMES ROADSHOW
The conveyance of the Olympic ideal, the enthusiasm of thousands of young people and a "sea of blue" in entire cities. As part of the Samsung Torch Relay Tour to mark the Youth Olympic Games, we accompanied 2,012 torch runners from 12 nations through the whole of Austria. Here, we were responsible both for the seamless planning and for the entire implementation of the roadshow.
Throughout December the convoy toured from east to west, providing entertainment in 65 Austrian towns with a live drum show. Two LED walls showed animated clips, supplemented by an LED handrail that welcomed spectators. Balloon sticks, flags, pins and air cushions were given out, turning the audience in each location into a sea of blue.
"The torch relay for the Youth Olympic Games 2012 was a resounding success. We were delighted with the result of the project: The agency's task was to create an unforgettable event and make this a reality in 65 places in Austria. They achieved this without incident and virtually to perfection."
Jay Jeong, Cheil Worldwide Sports Marketing Group