Our experts from Pop Up My Brand took charge of the planning and realization of the world's first pop-up store for the premium brand Lexus.
The aim: The store was to arouse interest and enthusiasm for the vehicles and to make the Lexus brand tangible to a great many people within a particular environment.
"Lexus comes to town" and meets potential customers right where they spend the most time. Within just four weeks, bare building shells became purist high-end showrooms, which opened punctually in time for Advent 2015 in Cologne (DuMont-Carré) and Hanover (Luisenstraße).
Alongside the location scouting and the store development, all the logistics and fitting-out of the stores were also taken care of by the Pop Up My Brand team.