Lexus

Pop-Up-Store

Highend-Showrooms

Our experts from Pop Up My Brand took charge of the planning and realization of the world's first pop-up store for the premium brand Lexus. 
The aim: The store was to arouse interest and enthusiasm for the vehicles and to make the Lexus brand tangible to a great many people within a particular environment.

"Lexus comes to town" and meets potential customers right where they spend the most time. Within just four weeks, bare building shells became purist high-end showrooms, which opened punctually in time for Advent 2015 in Cologne (DuMont-Carré) and Hanover (Luisenstraße). 
Alongside the location scouting and the store development, all the logistics and fitting-out of the stores were also taken care of by the Pop Up My Brand team.

Simon Mihal

Contact

Simon Mihal

Head of Events
T +43 1 3694 111 19
M +43 699 177 887 68
simon.mihal@vertikom.at