From servicing the social media channels to planning and developing social media campaigns and tot he point of creating and coaching a corporate blog. For our client REDKEN by L’Oréal we account for controlling the complete digital performance of this US-American beauty brand.
Webseite, content, promotion and product launches – all from one source. The implementation of competitions, integration of influencers fort he blog and special activities – like an especially generated Instagram personality tests complete the spectrum.
REDKEN positions itself as a young brand that lets its influencers speak and therefore manage to address a young, social media and fashion-oriented target group. A pure and straight tonality restored this professional hair care, colour and styling products supplier‘s rebellious roots.