Digital Influencer Activation
The job was to plan and implement a lifestyle event, with a live broadcast of the social influencers, celebrities and decision-makers from the fashion and lifestyle industries during the Golden Globes with live commentary from the red carpet. In this way, millenials - as a relevant target group - should already be informed of the broadcast in advance.
E! Entertainment issued exclusive invitations to the influencer suite at the Soho House in Berlin during the Golden Globes. The invitation was extended to fashion celebrities, vloggers, bloggers and influencers, who reported from the red carpet at the Golden Globes in L.A., with live commentary, shop talk, and interviews. The aim was to inform the communities of the social influencers and to activate them.