BRITISH AMERICAN TOBACCO AUSTRIA
With this ongoing DACH-wide sales promotion, more than 200 brand ambassadors are working for our client, representing Garmin as a brand with authenticity, creating brand experiences and conveying an active attitude towards life. The main goal is to gain new customers for Garmin products such as the fitness tracker and the navigation devices.
After undergoing in-depth product training, the Sales Promoters work in the branded sales areas at the POS to not only present products, but also to implement the Garmin marketing concept. This makes it possible to give the customer a particular market experience according to the "touch and try" motto, which results not only in an increase in the sell-out and market share, but also in stronger brand perception.